Full-funnel marketing support for a premium pool company: rebrand, Framer website, Google Ads, Meta Ads, landing pages, tracking, and growth reporting.
I worked with Creative Pools across brand, website, paid acquisition, analytics, and growth strategy. The project started as marketing execution, but the real value came from connecting the full system: how people found the company, what they saw on the website, how leads were captured, and where opportunities were getting lost.
Growth & execution highlights
• Rebuilt and launched the company website in Framer with a clearer brand, structure, and conversion path.
• Built service, new build, renovation, and city-specific landing pages for priority markets in North Carolina.
• Managed Google Ads and Meta Ads across new builds, renovations, pool service, and seasonal pool openings.
• Generated 18 new build/renovation leads and 27 service leads across the campaign period.
• Launched Meta service campaigns with an early CPL of ~$23.
• Set up GA4 events, Meta Pixel, form tracking, and thank-you page conversion paths.
• Built performance reports connecting spend, search terms, locations, lead quality, and growth priorities.
• Identified sales follow-up and estimate process friction as key blockers to revenue.
Key insight: the main opportunity was not only generating more leads, but connecting the full system — offer, website, traffic, tracking, sales follow-up, and estimate process.
