Full-funnel marketing support for a premium pool company: rebrand, Framer website, Google Ads, Meta Ads, landing pages, tracking, and growth reporting.
I worked with Creative Pools across brand, website, paid acquisition, analytics, and growth strategy. The project started as marketing execution, but the real value came from connecting the full system: how people found the company, what they saw on the website, how leads were captured, and where opportunities were getting lost.
Impact highlights
• Generated 45 tracked leads across the campaign period: 18 new build/renovation leads and 27 service leads.
• Supported demand for high-ticket pool projects typically valued in the $80k–$150k range.
• Launched Meta service campaigns with an early CPL of ~$23.
• Helped rebuild service pipeline momentum after the company lost ~10 maintenance customers during an operational transition.
• Built city-specific landing pages for priority markets across North Carolina, including Raleigh, Greensboro, Winston-Salem, Durham, High Point, Chapel Hill, and Pinehurst.
• Improved attribution with GA4 lead events, Meta Pixel, form tracking, and separate thank-you pages for new build and service inquiries.
• Reduced wasted spend by pausing underperforming campaigns and shifting focus toward higher-intent Search and service campaigns.
• Built reports connecting ad spend, CPL, search terms, locations, lead quality, and business priorities.
• Identified a key revenue blocker beyond marketing: slow follow-up and estimate friction were limiting conversion from qualified high-ticket leads.
Key insight: the main opportunity was not only generating more leads, but connecting the full system — offer, website, traffic, tracking, sales follow-up, and estimate process.
